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Elements of a good website

Design, Content and Navigation.

These are the three main pillars of a website, and in order to have a good website you need to work on these 3 and what falls under each category.


Design is a bit vague as it encompasses all the visual elements on the website such as the theme you use, font(s), logo, colors and layout.

  • Theme – The theme or template you choose for your website should be consistent throughout all your pages. It should reflect the style and image you want to project on the web. Good themes are focused, understandable and apparent.
  • Fonts – The style of lettering you use in your website should be easy to read not only for you but for your intended target audience. For example, if your website is geared towards the older generation, try to select fonts that might be slightly larger and easier to read.
  • Logo – Your website logo and name are usually the first thing visitors notice. So, it’s important to create one that portrays what you stand for, is easy to remember and can be easily ported. Meaning your logo can be used both on the web and in print mediums.
  • Colors – The colors you use on your website also make a huge impact on its appeal. According to KISSmetrics, 93% of a consumer’s decision making process comes from visual appearance and 85% comes from color. Colors have the ability to evoke an emotional response. When selecting colors for your website, try to think about the goal of your website and whom you wish to target.


Content includes all informational elements that you have on your website, which might be text, images and videos. Regardless of the purpose for your website, be it personal or business, you want to provide relevant content for visitors. Relevant content means giving them a reason to stay on your site and continue to browse. One way to achieve this is by answering a simple question for your visitors: “What’s in it for me?” Once you know the right information to place on your website consider the following:

  • Text – There are a lot of different things one must consider when making a website. Many of these are specific to the site’s purpose, but a number of general practices can go a long way towards making your page more accessible and easy to comprehend for your visitors. One of these items is the format in which your text shows up.
  • Images – Imagery you use on your website plays an important role because images help visitors make an emotional connection with the information you are presenting. Images can help you to display your personality, provide depth for your products, and much more.


While content is important for providing credibility to your website, it’s futile if your visitors can’t reach the right information quickly and easily. Your website navigation needs to be intuitive and easy to find. Keep in mind that when users visit your website, your aim should be to provide them with a very simple and easy way for finding key information. This would require you keeping the menus and links coherent and make proper use of sub menus and categories.

I hope the above summary of what makes a good website will be a good guideline for your future ventures in web development and if you take them into consideration while developing your next website. The outcome will be impressive for you and your client.

Published inWeb Development

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